Muscle Milk wanted to show that their product was not only good for athletes, but for every-day people as well. We came up with a humorous campaign showing that with Muscle Milk there is a little bit of a super hero in all of us.

With a great team, collaboration with the client and lots of pre-planning, we shot 9 videos and 10 still set-ups in 2 days on a limited budget.

Members of the New York Emperor Stickball League and Harlem East Stickball League met on the field to play in the Muscle Milk Stick City Classic – complete with confetti fire hydrants for every home run.

From an 80-year-old Hall-of-Famer still taking swings to three generations of players on one team and a son connection to his father who passed away on September 11, Stickball is firmly rooted in NYC and is a lifelong brotherhood unlike any other.