A fun campaign to bring the Aquarium experience a personal touch through beautifully shot portraits and a corresponding TV spot, “Puddles”
in which the Aquarium visits a little girl’s home.

The Aquarium wanted to reach demographics that were not regular visitors. We took an old airstream trailer that we found in the California desert on Craigslist for $500 and tricked it out to become an immersive mobile Aquarium complete with interactive displays and educational videos.

One of the most visited exhibits in the Aquarium’s history was the one highlighting Seahorses, but there was a lot that general public did not know about these mysterious creatures. There are over 40 species. They swim in pairs with their tails locked together. The males have an elaborate 8-hour courtship dance to lure their female mate for life. AND listen up ladies, the male gets pregnant and gives birth! We decided to tell the story of Herbie Hippocampus and his search for true love. We created a Facebook profile for him. Placed personal ads, And wrapped a dreary SF major station transportation tunnel to form the Tunnel of Love and tell Herbie’s Story. People took selfies and posted them on social media and told their own courtship stories. This first-ever tunnel wrap was so popular that the media company kept it posted for two additional months at no cost.

When conducting focus groups of avid Aquarium attendees, the one sentiment that came up over and over was how much people loved sharing their visits with the people they loved. We turned this into a simple campaign “Share the Love”, that ran over a four year period. We produced TV spots, OOH campaign, train wraps, SF Giant kiss-cam animation, print ads, and an VR Bus Shelter Campaign- “150 Feet of Awesome”.