The Facebook B2B team came to us to come up with a dynamic idea to reach busy media buyers across the spectrum with the goal of putting Facebook Watch on their radar. We played into Facebook’s successful
“More Together” campaign to get our message of connection across. Along the way, we produced two 45 foot
Facebook-blue chesterfield coaches to be used at subsequent events, four videos edited to be used across social media and print and digital OOH. Oh, and we had lots of fun along the way.