ALASKA AIRLINES
RELAUNCH
After a recent purchase of Virgin America Airlines, Alaska wanted to come out strong with an arresting visual tone for an OOH campaign on the West Coast. We applied their brand gradient to optimistic and modern photography to create positive and energized work.
PRINT – OOH – DIGITAL – SOCIAL
SWELL FARES DIGITAL CAMPAIGN
Together we created the first campaign to data to send surfers to iconic Hawaii wave breaks. The bigger the wave the bigger the discount.
DIGITAL – SOCIAL
VIDEO
SOCIAL